Shoshana Bass
Chief Executive Officer
shoshana@kingroseny.com
Shoshana Bass directs the strategic growth and operations of King Rose. Ms. Bass brings over twenty years of business and people leadership experience to her position. Before joining King Rose, Ms. Bass was Vice President of Field Effectiveness at American Express. Prior to Ms. Bass's role at American Express she held executive positions at HP and Equifax in pricing and marketing respectively. She has an MBA and MPH from the University of S. Florida and is currently studying for her Phd in Business Management. Ms. Bass also teaches in the MBA program at NYIT in New York City. Her unique ability to deliver cost effective business solutions to King Rose clients drives her firm's success.
Yoel Borgenicht, Esq.
President
yoel@kingroseny.com
Yoel Borgenicht leads King Rose’s expansion into new markets and services. Prior to King Rose, Mr. Borgenicht founded YB Services, a marketing firm servicing Fortune 500 Corporations. He led the company from its inception until he sold it to a Private Equity Firm in order to focus his efforts exclusively on King Rose. Mr. Borgenicht began his professional career as a litigator for a large New York law firm. Prior to practicing law, he served in the Israeli Army, attaining the rank of Commander in a counter terrorism unit.
Mr. Borgenicht is a Member of the New York Bar and is a licensed General Contractor. As the owner of investment properties, Mr. Borgenicht sees every King Rose project from the client's perspective which ensures a perfect job.




